Building a good website relies upon much more than just a pretty and visually balanced interface, that interface must also be self evident, easy to use and useful. We will not focus here on minutia but on the gestalt, the big picture, so here are four design concepts to help improve any website.
1. Simplicity.
Your users should not have to think long and hard about how to operate the features within a website once they are there. Everything should be self evident in the way it is to be used. If you do not think someone will understand what something does, make sure to write an explanation to avoid confusion.
2. Understand the prevalence of impatience with website users.
People are naturally and generally impatient, so don’t squander their attention span. Call attention immediately and only to what is centrally important to the aim or aims of the website. If at all possible avoid length forms, polls and sign ups. Get to the call to action and be done with it.
3. Focusing attention.
A large problem that many very well made and easily navigated websites have is not calling proper attention to the focus of the site. There is a flip side to this and that is calling far too much attention. This is often done by highlighting things with yellow. Now there are always exceptions but, as a general rule of internet design, or any kind of text design – avoid yellow! It is ugly and hurts the eyes to read!
4. Write well or get someone to write well for you.
It isn’t enough to have all the other pieces of a website perfect and then just type up any old paragraph. There is no place that people read more than on the internet so make sure you writing (or employees writing) is flawless. Avoid ugly fonts, overuse of bold, underlined and italicized text and never use ALL CAPS! It’s not just unprofessional, it’s annoying.
Regardless of the type of business that you operate, you probably know just how important it is to bring in as many customers as possible. Social media can help, so it’s important to start using the popular social networking sites if you are looking for a successful way to market your business. If you aren’t sure of how to get started, consider hiring a social media marketing agency; these are just a few reasons why.
What a Social Media Marketing Agency Can Do For You
A social media marketing agency can do a lot of things for you and your business. One of these agencies can set up a successful campaign for you, can advertise your social media accounts in various manners and can communicate with your customer base for you. This means that you can enjoy all of the benefits of social media marketing without having to do any of the work yourself.
There are quite a few reasons why social media marketing services are so important. First of all, you might be surprised by the large number of people who use social media on a daily basis – both tech savvy people and non-tech savvy people. These individuals can be exposed to your business and can learn more about what you have to offer if you utilize social media as an advertising method.
Plus, social media marketing can make for a very cost-effective way of advertising in the long run. Although you might have to pay a social media marketing agency to help you get started, you might be surprised by how much your following will grow over time. Then, you can enjoy an increase in business like you have probably never seen before, and you might even decide to handle your own social media accounts in the future. Even if you decide to continue the services of one of these companies, you can still enjoy a lot more profits from your increased customer base than you will probably ever spend on social media marketing, which is sure to make it worth your while.
Website development agencies often utilize WordPress to build webpages that are search engine friendly. WordPress is an template based CSM that offers convenient search engine optimization tools.
Open Source Platform
WordPress is considered to be an open source program that is used for website development. This tool has significantly reduced the price of building professional websites. The templates make it easy for developers and webmasters to add and edit content. The content management systems in WordPress are designed with search engine optimization in mind. There are simple forms that could be filled out to create search engine friendly websites. For example, meta descriptions and webpage urls can be customized without the need to write HTML code.
Search Engine Optimization (SEO)
WordPress is considered one of the most popular blogging templates for several reasons. Content can be published with the click of a single button. Search engines such as Google and Bing generate webpage rankings based on factors such as the quality of content. Additionally, it’s important for webpages to be updated weekly to ensure that fresh content is always available.
An array of plugins and other updates also improve the layout of WordPress sites. Search engine robots definitely give some major ranking points to websites that are maintained properly and don’t have any glitches. Webmasters can even edit their pages via smartphones and tablets as WordPress templates have responsive designs that are compatible with mobile devices. The All-in-One SEO tools in WordPress expedite the process of search engine optimization by marketing professionals. Webmasters can simply allow SEO experts, like SEOlutions, quick access to the administrative control panel to make the appropriate changes.
The internet has changed the way we do fundamental things in our day to day lives. From how we interact on social media to how we approach growing a business, the web can be the final frontier for a whole new way of interaction.
One of the biggest changes we’ve seen has been the approach to business and branding on the web thanks to the way that domains have been snatched up. Now people are buying domains, or web addresses, before even knowing what they are going to do with them. The result? A host of potential lotto tickets if the right buyer comes around.
Buying Brandable Domains
So what exactly is a brandable domain?
Let’s say that you started a company called Best Beef Jerky. Obviously you would want a website utilizing that name. However, if someone bought the domain name bestbeefjerky.com then you would be out of luck. You would be especially in trouble if your brand became famous but that domain was in someone elses hands. Thus the potential for major earnings if you are the domain owner.
So seeing how that works it makes sense to start jumping onto the wagon and purchasing domains by the handful. These can be new domains or expired domains.
You never know which domains will become popular and you don’t know which ones will become worth any money. Domains themselves are cheap enough to buy but you have to know what you are doing in order to get the right ones. You will want to focus on domains that can be branded. This means you want simple, easy to remember domain names that you could see people businesses in the future wanting to buy from you.
Domain names are just another part of the internet revolution. They act as pieces of online real estate and real estate is always going to have value.
